Pursuing win-win cooperation and setting sail for overseas development

This year marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia. On this occasion, the 35th Malaysia International Machinery Fair (hereinafter referred to as "MIMF 2024") was grandly held at the Malaysia International Trade and Exhibition Center (MITEC) from July 11 to 13, and the world's top machinery and equipment brands gathered here to celebrate the event! As one of the exhibitors and important partners of this exhibition, SUMEC International Technology Co., Ltd. (hereinafter referred to as "SUMEC-ITC") has a deep cooperation with MIMF. At the MIMF Online Exhibition Media Conference on July 10, it signed a cooperation agreement with ES International Event Management SDN SHD to jointly hold the 365-day Malaysia International Machinery Expo Online Exhibition for the first time.

In addition, at the dinner event on the 11th to celebrate the 50th anniversary of the establishment of diplomatic relations between China and Malaysia, SUMEC-ITC also received the "Trade Cooperation Achievement Award" presented by MATRADE Deputy CEO ABU BAKAR YUSOF, MACITA Permanent Honorary President Dame Dr. Puan Sri Xie Shuzhen, and Malaysia Exhibition Director Dato' Zhang Chuangdi, fully demonstrating the company's industry influence and cooperation recognition.

Racing to expand overseas markets and providing professional services to the world

During the exhibition, SUMEC-ITC officially appeared at the MITEC R15-R16 booth, providing one-on-one exclusive consulting services to on-site visitors. In combination with the specific needs of customers, SUMEC-ITC demonstrated its professional capabilities in global supply chain integration services, highlighting the company's core competitiveness and service concept.

During the exhibition, Bao Wei, Marketing Director of SUMEC-ITC, was invited to attend the "Malaysia MIMF 5.0 High Technology Forum" and delivered a keynote speech. She introduced the core service capabilities and corporate situation of SUMEC-ITC to the audience. She focused on the background of the digital age, sharing how to use cutting-edge technology to build a comprehensive and efficient overseas expansion strategy. From market analysis to actual cases, she explained how digital technology can open up new business opportunities for enterprises, leading the audience to explore the broad prospects of the international market under digital transformation and jointly embark on a new journey of internationalization.

Equipment resources gathered in the cloud, live broadcast and online exhibition

As the "online partner" of this exhibition, "SUMEC TOUCH WORLD" and MIMF 2024 have joined hands again to open a new chapter of online exhibitions. During the exhibition, nearly 200 internationally renowned brands brought more than 300 cutting-edge technology equipment to the cloud mode, presenting a wonderful online feast for global audiences. This online exhibition has not only achieved comprehensive upgrades and breakthroughs in multiple dimensions such as the richness of exhibits, exhibition forms, online event organization, and publicity and promotion, but also marked another leap forward for ES Exhibition in the field of exhibition digitization.

In addition, "SUMEC TOUCH WORLD" also moved the exhibition site to the cloud. From July 11 to 12, the platform provided a number of expert forums and brand promotion live broadcasts for the MIMF 2024 online exhibition. Through the "cloud live broadcast" function, the platform successfully shared the wonderful content of the on-site forum and the highlights of brand equipment with global audiences, greatly enhancing the international influence of the exhibition. The online live broadcast was viewed nearly 10,000 times and recognized by global users.

Relying on the "SUMEC TOUCH WORLD" platform, MIMF 2024 has achieved significant innovation and expansion, and its brand influence has also been further improved on a global scale. Many domestic and foreign media have paid enthusiastic attention and extensive coverage to this event, conveying the spirit of the event and the wonderful moments successfully attracting a wider range of industry elites and professional audiences.

In recent years, SUMEC-ITC has always adhered to the "going out" strategy with its profound industry accumulation and rich global resources, actively explored high-quality resources in various countries, continuously opened up new markets, cultivated new customers, expanded new businesses, and captured new opportunities, and is committed to building an internationally competitive industrial chain and supply chain system. Facing the future, SUMEC-ITC will aim to become a benchmark enterprise that promotes the mutual promotion of domestic and international dual circulation, continue to provide global customers with higher quality and more efficient services, and work with global partners to create a bright future of high-quality and sustainable development, and jointly write a new chapter in the global supply chain.