Recently, the textile company affiliated to SUMEC Co., Ltd. (hereinafter referred to as SUMEC) has secured a collaboration with Skechers for the Spring/Summer 2024 season. As of the end of May, the scale of orders taken by the light textile company from Skechers has exceeded 100 million yuan.
Since 2024, the light textile company and Skechers have continued to deepen their cooperation, adding new categories such as jackets. Orders for sun protection clothing and T-shirts have doubled compared to last year, and orders from large supermarket supply lines have seen a significant increase. Currently, four summer suits resulting from this collaboration have been shipped to the market, becoming hot-selling products.
During the execution process, the light textile company specially selected more functional technical fabrics based on customer needs and product positioning. These fabrics are moisture-wicking, quick-drying, skin-friendly, comfortable, and offer enhanced sun protection, making them ideal for comfortable summer wear.
The light textile company actively implements the "going up" industrial chain, focuses on the needs of high-quality customers, strives to strengthen industrial resource management, improves manufacturing and technology levels, builds high-end production bases, builds core competitiveness, and provides customers with professionalism, branding, and customization chemical products.
At the beginning of this year, the light textile company received an order from Skechers for 30,000 sun protection items, requiring quick delivery and high quality. The company responded proactively by setting up a dedicated Skechers production line in its factories, optimizing the allocation of industrial and R&D resources, improving production efficiency, and shortening production cycles. They successfully shipped and delivered the products within one month, earning praise and trust from Skechers, laying a solid foundation for future orders.
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